Founded in 2009 by designer William Kroll, Tender Co. produces a collection of handcrafted clothing primarily inspired by antique workwear of the Great British Steam Age. This inspiration translates into clothing made with obsessive attention to detail and an unsurpassed level of durability.
The collection is made entirely in England, using the highest quality fabrics, many of which have been designed and woven specially for Tender. Shirts are cut from English-woven selvage calico, while heavy 17oz Japanese selvage denim and 18oz English cotton twill are used for jackets and jeans. Tender also specialises in natural, traditional dyeing techniques – dip dyeing garments by hand in natural woad, wattle and chlorophyll.
- To celebrate the opening of our Accessories shop Trunk LABS, William designed a special coffee set for us, glazed using a combination of natural cobalt and manganese salts to give a rich speckled colour.
With the success of the menswear collection, Tender soon branched out into all manner of crafts, and now produces a range of beautiful accessories and homewares, each handmade in Britain from the finest materials, using traditional folk craft techniques. Tender's ceramics are thrown by hand in a one-man pottery in the South of England from red clay dug in Stoke. Tender also produces mouth-blown glassware, solid cast brass goods and even toy bears made from English lambskin.
